Featured in The Hindu Business Line

New-age appliance makers storm households with innovative tech solutions for uniquely Indian problems
Every evening, Ananya Tanwar (name changed), a 36-year-old data analyst, juggles her time between prepping dinner and entertaining her toddler, while an old air-purifier whirs feebly in a corner, its effectiveness long forgotten. Her stove’s timer is unreliable, and the fan barely keeps up with the rising summer heat.
“I just wish my home knew what I need to stay comfortable,” she laughs, half-exasperated.
Ananya’s frustration echoes across many middle-class Indian households.
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